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What is the role of the graphic designer?

Graphic designers are remarkably skilled at taking complex issues and re-defining them into digestible pieces. Understanding what the designer's role is and isn't will help manage the relationship successfully. A graphic designer's role is, at its core, to communicate the client's message to the right audience successfully. This is possible by understanding the brand, competition, possible audiences, and message.

Reaching this goal is different for every client, as every project is unique to a specific set of issues. Good graphic designers should be more concerned about the best way to communicate correct messages rather than making something cool, pretty or purple. It's the designer's job to work with a client to determine what the brand message is and if that message is the right one. Once this has been determined, the designer's responsible for evaluating the competition and helping to define a unique selling proposition to the message.

The designer is not the photographer or illustrator. In some instances, I've used my own illustrations or photos, but only because they fit the project.

The designer is not the printer or developer. He or she will find a printer and coordinate estimates for you.

Some designers, both design and code websites, but many have a developer they trust and work with them.

The role of the graphic designer is a conductor. He or she helps determine the message, medium and execution working with different disciplines. The designer should keep all the trains running on time and make sure they are all on the right track.

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