Social Media Marketing.

Today, after the impact of Covid-19, if your business is not present on social platforms, it does not exist! The social media industry is booming. Like never before. Companies wishing to meet the needs of their target audiences should strongly consider taking advantage of the communication tools offered by social media channels. Mainly because target audiences are using these networks more and more effectively. Some even interact with their favorite brands on a daily basis. All of them log in at different stages of their buying journey. This creates plenty of opportunities for you to tap into to get in touch with your ideal client.

 Definition of social media marketing

Social media marketing has become a catch-all phrase that encompasses all marketing actions on all social media platforms.

 Hubspot, our premier inbound marketing partner defines social media marketing as:

 The act of creating content to promote your business and products on various social media platforms such as Facebook, Instagram, and Twitter. Your unique content should be tailored to the specific platform it's shared on to help drive conversions and increase brand awareness.

Benefits of social media marketing:

''Social Media Marketing''

In addition, more and more social media users, social media, are reading a company's profile on social media. They thus assess its customer relationship. Consequently, the quantity, as well as the quality of the publications, the comments, and especially the opinions on a Facebook page, Linkedin, TikTok, or even Snapchat, have become decisive. In addition, another very interesting advantage: social networks boost your SEO on search engines!

 Improve your SEO ranking

Social media improves the visibility of your posts. Promoting on social media makes your content incredibly shareable. It also increases your business profile, making it more credible and reliable for search engines.

 As your content becomes much easier to share, you increase your chances of building quality backlinks. You thus directly improve your ranking on search engines, such as Google.

 Using hashtags, optimizing your social profiles, and creating posts/tweets, increase engagement with your audience.

 A strategy that boosts, your SEO!

Boost brand awareness

Social media marketing plays a vital role in increasing your brand awareness.

 Your social media presence makes it easier for existing customers, as well as your prospects, to find your brand on the internet. Given the large number of social users who are active daily, the reach of your business is greatly increased. Your target customer gets in touch with you easier and faster.

 Social platforms are also a great way to tell your brand's story to a very large audience (storytelling).

 Increase traffic to your website

Without social media marketing, your business's internet traffic is limited to your regular customers.

 Social media showcases your content and your brand to a wider audience. People who use other keywords to find your products and services. The more quality content you share, the more high-converting traffic you attract to your website.

Understand your audience

Social networks connect you directly with your community. Social platforms aren't just marketing machines. They are a channel of communication. They allow you to understand the needs of your audience. A better knowledge of your customers then makes it possible to create a direct link with them. Connection is then simplified.

 Social media, therefore, allow you to personally address your target audiences. To solve their problems and thus improve the image of your brand. Your editorial line gains in quality and efficiency. It becomes more personalized. As a result, your prospects and customers have increased engagement with your business.

 Boost sales

Promoting your products on social networks is a simple and effective way. As you advertise to people who have chosen to engage with you by following your account, lead generation is made easier. The more regular your presence, the more likely your audience is to buy your products and services. Since she is naturally in touch with your brand.

 With that noted, social media marketing does more than increase your presence and customer service.

 You can also influence purchasing decisions. By sharing relevant content, such as photos and videos, or by answering questions and offering tailored solutions.

 This throughout the buying journey.

 The result: your conversion rates increase, as do your sales!